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| Charrah Hardamon - Customer Success Strategist, Reflektive |
All the managers out there are always rooting for the growth of the
business, they want the business to grow because they know that growth is a
prerequisite for survival. If you want to achieve and run your bruises in a
long-term than you should ensure that the business is growing. A growing
business gets to enjoy a better image in the business community. It receives a
positive promotion from the audiences and they promote the name of the brand
around them. They do this unintentionally, but positive word of mouth works
greatly in favor of the business. As mentioned earlier, managers want the
business to grow. They try everything possible to ensure the growth of the
business. Managers usually increase the prices or introduce strategies to
increase the sales and promote the growth of the business. The growth of the
business depends on the profit the business makes, if a business makes higher
profits then a proportion of the profits can be saved every month to invest it
into the expansion of the business. However, the managers have to figure out
how better their business is from the competitions or which business is growing
the most. Here are a few ways to indicate the growth of the business.
1) Market share
Market share is the proportion of a company's sale of the overall market
sales. It is calculated by dividing the company's sale with the market sales
and multiplying it by 100. The managers have to check the market share of the
company to identify the growth of the business.
2) Sales
The second indicator is to compare the sales of the business. If you compare
the sales of the business, you will be able to find out the income made by a
business in a month. It is usually believed that higher sales can lead to
higher profits, however, if the prices are low and the production cost is high
then the profits will be low.
3) Profit
It is the ultimate tool to measure the growth of a business. To measure the
growth of the business, the managers can calculate the profits and compare it
with other companies around. Because in some companies the sales are lower, but
the profit is high because the products are expensive and high-end.
